BB&T Names Luquire George Andrews Brand Agency of Record

1 comment // Nov 23rd, 2009 // News Releases

Submitted by: LGA

CHARLOTTE, N.C., Nov. 23, 2009 – BB&T Corporation, the nation’s 10th largest financial holding company with $165.3 billion in assets, has named Luquire George Andrews (LGA) its brand agency of record. LGA will be responsible for brand and specific lines of business strategy development and advertising, including broadcast, print and point of sale material.

“LGA truly connected with the BB&T brand. We were most impressed by their strategic approach, creative strategy and insights into both current and emerging consumer trends,” said Jon Bass, Director of Retail and Commercial Marketing Strategy for BB&T, whose team selected LGA after an intensive eight-month agency search and review. “Based on the strategic platform they presented to us, it’s clear that LGA understands who we are, where we can go and our brand’s current value. In the coming year, I’m confident that they will assist us in getting to the next level by communicating our strengths to attract even more clients.”

Headquartered in Winston-Salem, N.C., BB&T’s bank subsidiaries operate more than 1,800 financial centers and employ more than 30,000 in 13 states and Washington, D.C. The full-service financial institution offers banking, insurance, investments and more. More information about the company is available at BBT.com.

“The opportunity to represent a brand that has a 137-year history of excellence carries a great deal of responsibility,” said Steve Luquire, founder, partner and CEO of LGA. “BB&T is one of America’s top financial institutions and an organization built on character. We are extremely proud to have been selected.”

“For over a century, BB&T has conducted its business with honesty, transparency and respect for its clients, which has been LGA’s approach for the past 25 years,” said Peggy Brookhouse, LGA president and partner, who led the process for the agency and spearheaded extensive research into the category. “We are honored to be chosen as BB&T’s brand agency of record and look forward to the future as their partners and advocates.”