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Be a part of Goodstock™ 2010

LGA — Mon, 16 Aug 2010 14:54:16 +0000

For the second year in a row, we’re launching Goodstock™ 2010, a 24-hour pro bono advertising, public relations and marketing marathon. Beginning Thursday, October 7 through Friday, October 8, our staff will work 24 hours straight to complete projects for free to benefit a select group of Mecklenburg County nonprofits that we choose. These projects might include a print ad, feature article, radio script, press kit, logo or social media strategy – whatever you need most. You’ve done so much to help so many. Now let us help you.

The application process for Goodstock 2010 is now closed. Please check back in late September to learn more about the non-profits that will participate.

Goodstock Recap

Judi_Wax — Wed, 21 Oct 2009 23:27:56 +0000

Goodstock was amazing, exhausting, exhilarating – and I can’t wait until next year.

I was up at 6:30 a.m. on Thursday, Goodstock began at 11 a.m., it was over by 1 p.m. Friday, and my head hit the pillow with a thud after 36 hours without sleep.

It was worth it for so many reasons.

First and foremost, it was inspiring to meet the Goodstockers from the nine nonprofits we offered to help, and to hear what they needed to accomplish with diminished resources, but great drive and spirit.

It was amazing to see what everyone at LGA could create and produce in 25 hours – brochures, taglines, logos, new names, iPhone apps, PR strategies, key messages, donor presentations, direct mail, and the list goes on.

It was fun to work side by side with my Goodstock team, and to brainstorm at midnight into the wee hours with others in search of a bigger, better idea.

It was humbling to present the work to these stellar organizations and to experience their joy, gratitude and excitement – all for something we do every day.

And finally, it was one of the highlights of my 25-year career that I hope to repeat and repeat again.

In short – helping those who help others feels good. If you work for an agency and want to feel good, too, go to www.goodstock24.com.

You’ll be glad you did.

Goodstock Starts Tomorrow

Judi_Wax — Wed, 14 Oct 2009 19:38:31 +0000

LGA’s Goodstock is tomorrow and it couldn’t be more exciting. I still remember the first time I heard about Goodstock. I was head of the PR department at an agency in Madison, Wisconsin, and one of my former co-workers – Andy Wallman – thought up the idea of Goodstock with some of his colleagues at his new agency, Knupp & Watson, also in Madison.

Goodstock was so Andy – community-minded, heartfelt and fun – with the end goal, the common good. I fell in love with Goodstock then and have been trying to figure out how to be a part of it ever since.
When we were trying to determine how to celebrate LGA’s 25th anniversary and say thanks to the community that has been so good to us, Goodstock immediately came to mind and LGA embraced the idea full force.

Community service has been part of LGA’s culture and character ever since the firm was founded, and the way we see it, Goodstock continues the tradition.

Beginning at noon tomorrow, nine LGA teams will meet representatives from the nine organizations from Mecklenburg County we selected – and the work and fun will begin.

We will have 24 hours to complete one, two or three projects for each group – everything from new logos and identities to PR plans to brochures, direct mail and social media strategies. I can’t wait to be in the room at noon on Friday when we showcase all of the great work for great causes we’ve created in our Goodstock marketing marathon.

Right now, we all just have to get a good night’s sleep and be ready to go, go, go on Thursday. Let the fun begin.