Submitted by: K_Gepfert
In an era of shrinking newsrooms and disappearing travel budgets, public relations professionals are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story in response to even our most irresistible pitches. “Sounds interesting, but I’m swamped at the moment. I’ll keep you in mind for the future,” is an all-too-familiar response. One answer is to reverse the equation and take our clients to the newsroom.
Ken Gepfert, LGA senior vice president of public relations, discusses the effectiveness of desk-side media briefings and ways to assure the desk-sides pay off for both clients and journalists.
Read article posted on PR News.
http://www.prnewsonline.com/prinsiders/Desk-Sides-Antidote-to-Shrinking-Newsrooms_13220.html
