Submitted by: Judi_Wax
Goodstock was amazing, exhausting, exhilarating – and I can’t wait until next year.
I was up at 6:30 a.m. on Thursday, Goodstock began at 11 a.m., it was over by 1 p.m. Friday, and my head hit the pillow with a thud after 36 hours without sleep.
It was worth it for so many reasons.
First and foremost, it was inspiring to meet the Goodstockers from the nine nonprofits we offered to help, and to hear what they needed to accomplish with diminished resources, but great drive and spirit.
It was amazing to see what everyone at LGA could create and produce in 25 hours – brochures, taglines, logos, new names, iPhone apps, PR strategies, key messages, donor presentations, direct mail, and the list goes on.
It was fun to work side by side with my Goodstock team, and to brainstorm at midnight into the wee hours with others in search of a bigger, better idea.
It was humbling to present the work to these stellar organizations and to experience their joy, gratitude and excitement – all for something we do every day.
And finally, it was one of the highlights of my 25-year career that I hope to repeat and repeat again.
In short – helping those who help others feels good. If you work for an agency and want to feel good, too, go to www.goodstock24.com.
You’ll be glad you did.
