Submitted by: Judi_Wax
LGA’s Goodstock is tomorrow and it couldn’t be more exciting. I still remember the first time I heard about Goodstock. I was head of the PR department at an agency in Madison, Wisconsin, and one of my former co-workers – Andy Wallman – thought up the idea of Goodstock with some of his colleagues at his new agency, Knupp & Watson, also in Madison.
Goodstock was so Andy – community-minded, heartfelt and fun – with the end goal, the common good. I fell in love with Goodstock then and have been trying to figure out how to be a part of it ever since.
When we were trying to determine how to celebrate LGA’s 25th anniversary and say thanks to the community that has been so good to us, Goodstock immediately came to mind and LGA embraced the idea full force.
Community service has been part of LGA’s culture and character ever since the firm was founded, and the way we see it, Goodstock continues the tradition.
Beginning at noon tomorrow, nine LGA teams will meet representatives from the nine organizations from Mecklenburg County we selected – and the work and fun will begin.
We will have 24 hours to complete one, two or three projects for each group – everything from new logos and identities to PR plans to brochures, direct mail and social media strategies. I can’t wait to be in the room at noon on Friday when we showcase all of the great work for great causes we’ve created in our Goodstock marketing marathon.
Right now, we all just have to get a good night’s sleep and be ready to go, go, go on Thursday. Let the fun begin.
