Submitted by: Steve_Dunkley
Where is your media hanging out today? Is it frequenting traditional haunts like television, print, radio, trade? How about viral locations? And has it been formally introduced to social media sites and circles?
If the answer isn’t “yes” to all of these, your media probably isn’t social enough.
It needs to get out and about more. Connect on some different levels with some different groups. It needs to raise its media Q rating, if you will. And raising its Q rating is all about being where your audience wants to see you.
Facebook, Twitter, MySpace, transit stations, mobile phones, games, obscure cable channels tailored to your audiences’ likes and wants – these are the popular hangouts. And guess what there’s another one that emerged just last year. Has your media been to Hulu?
Yes, being a media socialite is hard work. It’s no longer about being seen in just two or three of the popular venues. It’s about being in new places where the risk is higher and the acceptance gets tougher. Where people have the right to say, “I don’t like you.” And guess what? I’m telling 20,000 of my friends I don’t like you, right now in a text or tweet.
This new media explosion is making business challenging for CMOs and clients. They not only have to manage the message and the money, they have to manage the brand’s reputation in all sorts of new places. And in some cases, they only have 140 characters to make a good impression. Boy, your opening line better be sweet.
So how do you know what media is right for your brand? The same way you always have. Listen to your target audiences. Really listen to where they are asking your brand to be next – and strongly consider going there. You may not have to frequent all the popular venues to achieve the brand stardom you desire. But one thing is for sure, to stay a vital part of today’s culture, your media will need to be more social.
