Submitted by: LGA
Agency’s Integrated Communications Program for Methodist Sports Medicine / The Orthopedic Specialists Earns National Recognition for Outstanding Strategy and Results
CHARLOTTE, N.C., June 16, 2010 — Luquire George Andrews (LGA), one of the Southeast region’s leading advertising, marketing and public relations firms, received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA) at a ceremony held June 3 in
New York City. The Award of Excellence recognizes outstanding strategic public relations planning and implementation.
“The Award of Excellence recognizes top public relations programs in our industry,” James J. Roop, APR, Fellow PRSA, 2010 Awards and Honors Committee chair and president of Roop & Co., Cleveland, Ohio. “To receive an Award of Excellence, programs must be of Silver Anvil caliber and represent some of the finest strategic and creative thinking in our profession.”
LGA was selected from more than 800 entries nationwide to receive the 2010 Silver Anvil Award of Excellence for its “Jumpstarting a Physician Practice in a Competitive Market” campaign in the integrated communications category. Methodist Sports Medicine / The Orthopedic Specialists, Central Indiana’s premier provider of comprehensive orthopedic services and the official team physicians for the NFL Indianapolis Colts, had not promoted itself in years and was losing market share when LGA developed an integrated communications plan to reestablish the practice and increase new patient volumes. With public relations, advertising and marketing supporting each other, 2009 was the orthopedic practice’s most successful year ever.
“We couldn’t be more pleased with the impact this campaign has made for Methodist Sports Medicine / The Orthopedic Specialists, and we are equally proud to receive this national recognition for a program that involves brand strategy, public relations, advertising and new media,” said
Judi Wax, LGA’s executive vice president of public relations. “It is a testament to the creativity, hard work and dedication of the integrated team and our agency.”
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies.
About Luquire George Andrews
A leader in integrated communications in the Carolinas for more than 25 years, Charlotte-based Luquire George Andrews (LGA) provides advertising, marketing and public relations services to a broad range of clients from major regional corporations to global Fortune 500 companies. For more information, visit www.lgaadv.com.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
