Submitted by: LGA
Charlotte-based advertising, marketing and public relations firm Luquire George Andrews has donated more than 1,000 hours and more than $225,000 worth of services to nine area nonprofit agencies during this year’s Goodstock™, a 25-hour marketing and public relations marathon that took place last week.
LGA employees worked around the clock – brainstorming, writing copy, designing creative materials, developing strategic plans – and did not rest until all the work was done. In the end, the agency presented more than 25 pieces of work to the nine agencies, including new names, logos, taglines, a Web site, press materials, key messages, fundraising event ideas and social media strategies.
“Staying up 25 hours was a challenge both mentally and physically, but it was worth every minute once we saw how excited and appreciative the nonprofits were to see all the work,” says Steve Luquire, LGA’s founder and CEO. “I’m so proud of our team for their overwhelming commitment to Goodstock and to producing great work for the nine agencies.”
Each agency received most, if not all, of their top three choices for the advertising, public relations and marketing projects they needed most to accomplish their goals.
“Simple words cannot convey our level of satisfaction from the Goodstock experience,” said Tovi Martin, communications director for Jacob’s Ladder, which is one of the nine nonprofits that participated in Goodstock. “Several of the tools will be put to work immediately. Several more will become goals in the coming months.”
LGA will showcase all of the Goodstock work during its 25th anniversary celebration in mid-November. After a successful first year, the agency plans to make the program an annual event. Knupp & Watson, a strategic communications agency in Madison, Wis., created the original Goodstock five years ago. This year, the two companies hosted simultaneous Goodstock events, completing work for a total of 23 organizations, with hopes to make Goodstock a national movement involving agencies around the country.
“Goodstock was the perfect way for LGA to thank this community for 25 great years and to honor these wonderful nonprofits,” said Judi Wax, LGA senior vice president / director of public relations. “I’m confident that the materials we created will help each of them market their services to the people who need them most and reach out to donors and volunteers who can help them achieve their goals.”
Below is a brief description of the work LGA created for each of the nine nonprofit agencies.
Carolina Raptor Center
Developed key messages and an elevator speech; provided strategic recommendations for paid advertising; created viral marketing and social media ideas
Charlotte Community Health Clinic
Created a new Web site; developed a media relations plan and media list; recommended fundraising ideas
Charlotte Speech and Hearing
Developed key messages; created a new tagline; designed a new company brochure
Council on Aging
Created a new logo for the organization’s existing name; recommended new names; developed key messages; created a Facebook page; presented fundraising event ideas; developed media list and templates for public relations efforts
International House
Developed key messages and an elevator speech; designed a company brochure
Jacob’s Ladder
Developed key messages; recommended new fundraising event ideas; developed a media list and media outreach strategy; designed a new email template
LifeSpan
Created a new logo for organization’s current name; conceived a new name, logo, tagline and letterhead; developed key messages
Operation Homefront
Created a direct mail campaign; developed a PowerPoint presentation to attract donors; recommended fundraising ideas
Summit House
Created a new logo and tagline; designed a new brochure; developed additional headlines and key messages
To learn more about Goodstock or to join the movement, go to www.goodstock24.org or www.lgaadv.com.
