Submitted by: LGA
To commemorate its 25th anniversary this year, Luquire George Andrews (LGA) is launching Goodstock™, the agency’s first 25-hour pro bono advertising, public relations and marketing marathon from 11 a.m. Thursday, Oct. 15, to 12 p.m. Friday, Oct. 16, at LGA’s offices. During Goodstock, LGA staffers will work 25 hours straight to benefit Mecklenburg County’s neediest nonprofits selected from those who respond to an RFP available beginning today at www.lgaadv.com. The deadline for RFP responses is 5 p.m. Friday, Sept. 18.
“Since we founded LGA 25 years ago, we have worked with and supported many nonprofits throughout Mecklenburg County,” said Steve Luquire, founder and CEO of LGA. “This year especially, we know that budgets are tighter and resources are more limited – which makes it even more difficult for nonprofits to market themselves. We want to help.”
LGA will select six Mecklenburg County nonprofits from the RFPs submitted and produce the marketing pieces they need most, such as a print ad, brochure, feature article, press kit, radio script, logo and identity package, social media strategy, Facebook page, and more – all overnight and all for free.
“In the end, we expect to be exhausted, exhilarated and to have given back just a fraction of what all of these nonprofits have given our community over the past 25 years,” said Peggy Brookhouse, LGA president. “Our entire staff is excited to offer their services to benefit these special nonprofits so they can market their community service to those in need.”
The original Goodstock was co-founded five years ago in Madison, Wis., by Andy Wallman, president and executive creative director of Knupp and Watson, an agency of similar size and services to LGA. Wallman is a former colleague of Judi Wax, LGA senior vice president / director of public relations, who approached him this year about hosting Goodstock events simultaneously in Charlotte and Madison.
“Our hope is that next year, more agencies will want to get onboard, and before long, Goodstock will be happening all over the country so we can spread the love and say thanks to all of them for their good work,” said Wax, who will oversee this year’s event. “That’s our dream.”
During Goodstock, recipients will have access to LGA’s advertising, public relations and marketing experts, and their proposals will be evaluated on the following:
- • The services they provide in Mecklenburg County
- • Their need for and inability to fund marketing, advertising and PR initiatives because of budget cuts, reductions in donations or a measurable increase in demand for their organization’s services due to the economic downturn
- • Submission of their application by e-mail to goodstock@lgapr.com by 5 p.m. Friday, Sept. 18
- • Their status as a 501(c)(3)
- • Their availability to meet with LGA at our offices during the 25-hour period
“Goodstock was named after Woodstock, a ‘love-in’ held 40 years ago this year,” said Wax. “This is LGA’s way of giving love back to our community and saying thanks for our 25 years in business.”
For more information, visit http://lgaadv.com/blog/goodstock-2009 or e-mail questions – with Goodstock in the subject line – to goodstock@lgapr.com. No phone calls please.
Nonprofits chosen to receive LGA services will be announced on Tuesday, Oct. 6 and expected to be present at LGA offices at 11 a.m. on Thursday, Oct. 15, for a briefing with the LGA team.
