Submitted by: S_McCray
The explosion of social media can be a boon to sports public relations. After all, the role of a sports PR professional is to feed the public’s hunger for news and player information, and tools such as Twitter and Facebook allow us to do just that through quick, real-time updates. We also play an important role in generating public interest, increasing player or team visibility and filling the stands with fans.
Stacey McCray, LGA senior account supervisor of public relations, provides helpful tips on how to use social media to increase engagement with fans, enhance brand affinity and drive ticket sales.
Read article posted on PR News.
