Submitted by: LGA
Luquire George Andrews (LGA), one of the Southeast region’s leading advertising, marketing and public relations agencies, has hired Todd Badgley to head the agency’s client services department and drive business development for the firm.
Prior to joining LGA, Badgley was senior vice president in the Chicago office of Brandimage – Desgrippes & Laga, a global brand design firm that provides holistic services from brand strategy and consumer insight to brand identity, industrial design, package design, graphics, innovation, interactive, retail experience and architecture to build brands. At Brandimage – Desgrippes & Laga, Badgley was the lead senior consultant on S.C. Johnson, one of the firm’s largest accounts, where he oversaw work on brands such as Glade, Ziploc, Pledge, OFF! and Windex, among others. He also managed Chicago’s client service and business development teams and was a member of the 10-member global executive management team.
“In the past two years, we have made a concerted effort to add talented and experienced members to our already exceptional staff, and hiring Todd is a prime example of that strategy,” said Peggy Brookhouse, LGA president. “He brings client service, branding and business development experience to LGA from a global firm that represents brands such as CIBA Vision, PepsiCo and Abbott Laboratories. He also is a genuinely nice person, and we know he will add value for our clients and our firm.”
Badgley earned his bachelor’s degree in journalism from the University of North Carolina – Chapel Hill and his master’s degree in business administration from Northwestern University, Kellogg School of Management in Evanston, Ill. He previously co-taught a branding and identity class at Kellogg School of Management and has been a frequent speaker on branding and the power of design at various industry conferences and client-led training sessions.
