Advertising

LGA has hired some of the best people in the country at creating powerful advertising strategies, messages and campaigns. We hired high to make sure we delivered higher than expectation. From our chief creative officer, to the directors of client services and media, to the teams they lead and motivate; you will be hard-pressed to find a more talented and experienced group of professionals. Anywhere.

Areas of expertise
New product/brand launches
Brand revitalization
Brand discovery
Integrated, multimedia campaigns

Results-driven, award-winning broadcast, print, radio, out-of-home and online campaigns
Fully integrated direct mail and collateral capabilities
Design and identity development
Qualitative and quantitative customer research
Strategic brand planning and consultation
Local, regional and national broadcast planning and placement
Local, regional and national print and outdoor
Online planning and placement
Reporting
Market research and analysis

Digital

For LGA, digital includes everything from websites and microsites, online advertising and email blasts, to mobile media and social networking. It’s a constantly evolving collection of digital communication. It’s efficient, powerful and personal.

Microsite and website design, redesign and development
Comfortable in developing info-web, experience-web, and social-web genres
Social media applications
Web banners
Online viral campaigns
Content management
SEM and SEO
3-D modeling
HD video editing for web applications
Motion graphics for web applications
Email blasts

Public Relations

We like to say that advertising is the headline and PR tells the rest of the story. And today, finding a way to tell that story means staying on top of an ever-evolving media landscape, understanding increasingly powerful influencers and being willing to work across disciplines for the best results.

Our experienced professionals come from big agencies like Edelman and Hill & Knowlton, media outlets such as The Wall Street Journal and have worked on worldwide brands including Kimberly-Clark, Starbucks, Land O’Lakes and Pharmacia.

Strategic PR counsel
Media relations
Media training
Events
Community relations
Influencer outreach
Mergers and acquisitions
Issues and crisis management
Employee communications
Social media

Capabilities