Tell me something I don’t already know. That’s what consumers want. To do that you need to know them inside and out. Only then can you find a way for your brand to fit into their lives.
It’s a two-screen world, and more often than not, a third screen is interrupting the others. Finding the media that not only will target consumers, but also get their attention, is a must. Our media specialists plan and place media across all screens – with creativity and impact.
The days of set-it-and-forget-it-campaigns are over. When you start a conversation, you need to be there when consumers start talking back. Increasing awareness and trial is great. Creating relationships is better.
It’s not enough to look good. Design must be done with user and function in mind. We build with content and strategy first. Then layer on design that draws you in and keeps you intrigued. Analytics inform us of our progress and we optimize as we go.
A website is never done. Consumers want content and your content is your brand online. The right SEO helps them find you in organic search. And if they want to know more, you need to be there providing the experience they desire.
Building a site that works across all devices is a necessity these days. If consumers can’t find what they want where they want it, they’ll give up quickly. Every site we build incorporates what we call responsible design. Developed and tested to work everywhere it needs to.
Given the speed that news is reported and shared, it’s more important than ever to develop and stick to a strategy and key messages before doing interviews. LGA’s trainers are media experts and include former journalists who help clients see their stories from the audience’s point of view, not just theirs.
People judge organizations by the way they first respond, which needs to be faster than ever today. Immediate, clear communications can make the difference between a crisis that’s contained and a catastrophe. LGA helps clients “tell it first, tell it fast and tell it yourself” so they maintain or regain control of their story.
Collaborating with legal and investment advisors, LGA develops the strategy for M&A communications long before a transaction takes place. It’s about how and when to tell employees, customers, partners, communities and media to ensure smooth transitions, favorable publicity, continued loyalty and productivity, and increased interest in the new organization.
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