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Agency News

Campaigns We Love: New Era Cap’s Second City Smackdown

July 3, 2012

Following the success of last year’s campaign featuring the Yankees-Red Sox rivalry with celebrity fans Alec Baldwin of 30 Rock and John Krasinski of The Office, New Era Cap’s newest campaign features the Second city, with the Cubs and White Sox, as represented by Illinois natives Nick Offerman (Ron Swanson from Parks and Recreation) and Craig Robinson (Darryl Philbin of The Office). The smack talk is smart, witty and mirrors the rivalry. And the commercials are set in The Dividing Line Bar. How appropriate.

Chicago vs. Chicago: Round 1

Chicago vs. Chicago: Round 2