The social media darling of 2012, Pinterest is an online pinboard that allows users to organize and share the images they love from around the web. As one of the fastest-growing social networks in history, Pinterest currently boasts 12 million users, 97 percent female, in the highly coveted 25-44 demographic. Pinterest is inspirational, aspirational, and offers brands an unprecedented opportunity to tell their stories in a visual way. Here are five hot tips for harnessing the power of Pinterest:
Find the balance between selling and storytelling.
Social media isn’t just about selling your product or service. It’s about building a relationship with and inspiring loyalty among your customers by giving them a feel for your brand’s culture and personality.
Always source original links rather than pinning straight from a Google image search. When re-pinning, be sure to confirm that pin’s URL works and directs to related content.
Take advantage of captions.
Don’t be afraid to use the 500-character caption limit. Use keywords and hashtags to help users discover your pin in search. Tone should be conversational, not salesy.
Share the floor.
It’s better to pin fewer images more frequently than adding dozens of items in long, infrequent sittings. Experiment with times of day and week to find the sweet spot for engagement. Don’t auto-post to other social media accounts.
Remember interaction goes both ways.
Balance self-promotion and organic use. Follow relevant brands and people, and don’t be afraid to interact with their pins. What interests you will likely also interest your followers.