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Training the Carolina Panthers for More than Football

September 27, 2012

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In sports, while many athletes are naturally good at their game, everyone needs practice. The same holds true when doing media interviews. LGA’s expert team of media trainers has helped dozens of clients prepare for effective media interviews in a variety of situations. That includes one of our favorites – the Carolina Panthers.

At this year’s training camp in Spartanburg, S.C., LGA vice president of public relations Stacey McCray presented “Is your game on off the field?” to the entire Panthers team, sharing tips on how to handle all types of media interviews. For the past few years, she’s worked with rookie and veteran players and used real-life examples from their NFL peers and other well-known professional athletes to drive home key lessons. One of the objectives is to help players understand that the media has a job to do, too.

“The best advice I can give any athlete is to take a minute to think about what they want to say before they say it and to stay calm, cool and collected in tough interviews, especially after a frustrating game,” she said. 

Social media also is a hot topic for the training. Stacey speaks to the athletes about what’s acceptable and what’s not when posting online. While social media can be a great way for athletes to engage with fans and show their personality off the field, Stacey warns everyone to “think before you tweet.”

“Before posting anything on social media, you should ask yourself two questions: ‘What would my mother think?’ and ‘How would my oldest or youngest fan perceive this?’ she said. 

If athletes use that test to gauge their behavior, they’ll do the right thing almost every time.