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Agency News

NCAA Final Four in Charlotte: 20 Years Later

April 4, 2014

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As the nation turns its eyes to four teams in Dallas this weekend, it’s hard to believe it’s been 20 years since Charlotte hosted the 1994 NCAA Men’s Final Four, college basketball’s national championship. Luquire George Andrews (LGA) served as the managing company for the local Charlotte Organizing Committee (COC), overseeing 1,600 volunteers – called “Ambassadors” – and a $1.8 million budget.

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NC Beer Month Sweeps to Turn a Beer Lover into a Brewmaster

April 1, 2014

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For the second annual NC Beer Month, April 2014, the North Carolina Division of Tourism, the Charlotte Regional Visitors Authority and NoDa Brewing are partnering on the Brewmaster Experience sweepstakes, which features a two-night stay in Charlotte and an opportunity to create a beer recipe for production at NoDa Brewing.

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Agency News

CATS Transit Advantage Campaign Debuts

March 31, 2014

In mid-February 2014, the Charlotte Area Transit System launched an integrated marketing campaign to highlight all of the benefits that public transit brings to the greater Charlotte community. The campaign consists of a 30-second television commercial, a 30-second radio commercial and digital banners. All of those elements, as well as the accompanying media plan, were created by LGA.

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Agency News

PRSSA Students from Ohio University Visit LGA

March 24, 2014

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College students from the Scripps Public Relations Student Society of America (PRSSA) chapter traveled from Ohio University in Athens, Ohio, to visit Luquire George Andrews (LGA) for an agency tour on March 21.

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