LGA’s pitch to the paper’s “The Informed Patient” columnist generated print and online coverage highlighting PeraHealth’s life-saving medical technology.
National Gypsum’s new TV spot airing on HGTV and DIY Network shows how the PURPLE family of drywall products deliver “walls that are ready for life.”
Enhance your marketing by helping your customers think like end users. Here are five tips for bringing a consumer sensibility to your B2B marketing.
Instant communication is a must in today’s social media-centric society. Here’s what you need to do now to be ready to communicate when the next crisis hits.
The LGA team built a branded website, created a series of videos and managed media outreach for the emerging designer competition.
In this role, Mateo will supervise LGA’s digital designers and developers, assist with digital talent recruitment and establish digital best practices.
With a legacy of luring high-profile events to Charlotte, LGA led the charge to deliver the winning bid package to host the 2017 NBA All-Star Game.
During her five years at LGA, JJ has been a key player in the development of impactful campaigns for North Carolina Tourism, Blum, McGladrey and more.
In two years at LGA, Michelle has made significant contributions to public relations accounts including Belk, Snyder’s-Lance and Wolfgang Puck Pizza | Bar.
Healthcare is taking a retail approach to care delivery. Is your media plan aligned?
How can building products marketers successfully shift a B2B communications strategy to B2C? Start with four key questions about what matters to end users.
Is your healthcare organization struggling to make sense of recently merged brands? Here are three factors to consider when evaluating your new positioning.
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