Peggy Brookhouse

"The ultimate goal is to get people to fall in love -and stay in love -with our clients' brands."

Peggy Brookhouse brings more than two decades of brand development, advertising and marketing communications expertise to her role as president and partner of Luquire George Andrews. A seasoned and focused leader with a clear vision, Peggy oversees all facets of the agency’s business, from brand strategy and advertising to public relations and digital, and has led the continued growth of LGA.

Peggy’s passion, strategic counsel and results-oriented mindset have helped clients both large and small grow their stature and bottom line. Her impressive blend of consumer and business-to-business experience includes higher education, healthcare, financial services, aerospace, manufacturing, retail and sports and entertainment. Her client experience includes BB&T, Novant Health, American Tire Distributors, Charlotte Regional Partnership, Charlotte Area Transit System, Gulfstream Aerospace, Marriott Conference Centers, North Carolina State University and Piedmont Natural Gas.

With a keen understanding of the Southeast marketplace and a knack for offering fresh thinking and new approaches, Peggy is one of the most respected marketing practitioners in the region. Most recently, she spearheaded a regional brand extension campaign for BB&T, cementing the bank’s leadership position in the financial services industry. Her repositioning of North Carolina State University helped the institution establish a bold presence, capturing the attention of students, parents and stakeholders.

An integral part of the Charlotte business community, Peggy received a Women in Business Achievement Award from the Charlotte Business Journal in 2007. She currently serves on the boards of the Charlotte Chamber, Levine Museum of the New South and the Urban Ministry Center, and is an advisory board member of Queens University of Charlotte’s School of Communications.

Peggy’s strategic expertise has consistently delivered results and industry recognition for her clients, including a Silver Lion at the Cannes Advertising Festival, numerous One Show and ADDY awards, a London International Advertising Award and Creativity in Public Relations (CIPRA) awards.

Peggy and her husband Nat have four children – three girls and a boy. She loves celebrity gossip and is a diehard Bon Jovi fan.