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To make an impact in the competitive healthcare marketplace, Navigant Healthcare launched a new brand campaign focused on exactly that – the impact the right consulting group can have on clients’ healthcare systems, patients and communities. The company rolled out the message internally with a brand book explaining the strategy, timed to the release of a national print and digital ad campaign targeted to industry decision makers. The quarterly magazine Pulse continues to bring Navigant Healthcare’s thought leadership to more than 20,000 subscribers in a time of uncertainty and transformation in the healthcare field.