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BB&T

What We Did - Advertising

Founded in 1872, BB&T is the ninth largest financial holding company in the U.S., offering clients a complete range of financial services including banking, lending, insurance, trust and wealth management solutions.

“Business Man”

TV Advertising | Media Buying & Planning

“Business Man” was the spot that launched our TV campaign to rebrand financial services leader BB&T. The hero travels his own path, confident in the decisions he’s making because he has been illuminated by the financial knowledge that BB&T is uniquely qualified to share.

“Fisherman”

TV Advertising | Media Buying & Planning

In this TV campaign, BB&T sought to shed light on the world of its Wealth clients. The lead characters in this spot are an entrepreneur and his son experiencing the benefits of a strong relationship with the financial partner that continues to share more than 140 years of knowledge and insight.

“Next Level”

TV Advertising | Media Buying & Planning

An up-and-coming executive moves into a corner office, and needs the advice and guidance of her BB&T financial professional more than ever. This spot was part of our BB&T Wealth TV campaign, focusing on the clients who find themselves moving in a brighter financial direction with BB&T sharing knowledge at every step of the journey.

“ACC Band”

TV Advertising | Media Buying & Planning

Fun doesn’t often come to mind when you think of bank advertising, but in these 15-second BB&T sponsorship spots you’ll find no voiceover, no products and no financial centers. Instead, the shape of the BB&T burgundy logo square transforms into silhouettes of people, here as marching band members, highlighting the fun, excitement and tradition of ACC athletics.

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