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North Carolina Tourism

What We Did - Advertising, Digital

The North Carolina Division of Tourism, Film and Sports Development represents North Carolina – the country’s sixth most-visited state – across the U.S. and the world, inviting visitors to experience the scenic beauty and deeper connections found here.

“Deeper Connections”

Print Advertising | Media Buying & Planning

North Carolina has long been recognized and desired for its scenic beauty. This print campaign builds on this reputation by introducing distinctive attractions and experiences into the natural landscape and inviting readers to create their own more lasting, deeper connections to this special place.

“Deeper Journey”

Video | Social Media

“Deeper Journey” brings North Carolina’s Beauty Amplified tagline to life, in the video format travelers increasingly consume online. Its narrative invites travelers to engage with North Carolina’s many forms of beauty as they interact with the state at VisitNC.com and across social media channels.

Logo & Brand Strategy

Brand Identity

North Carolina introduced its new brand identity and tagline to its industry partners at the annual Governor’s Conference on Tourism. This video illustrates the development process, with a fun, energetic tone, building excitement across the state about the new identity.

VisitNC.com

Website | Content Strategy

VisitNC.com is North Carolina’s digital resource for travelers, but the site had become dated given current user trends and best practices. The new, fully responsive VisitNC.com adapts to user’s devices for real-time travel planning and features vibrant content organized in the way users search for it.

Project543.com

Website | Content Strategy | Social Media

Project 543 is a collection of bite-sized stories about the things you’ll only find in North Carolina. Each digital postcard offers visitors inspiration for their next trip and can be easily shared on Facebook, Twitter, Pinterest and other social media channels.

Capturing Online Conversation

Social Media | Content Strategy

With nine social media channels – including some of the largest Google+ and Pinterest followings of any state travel organization – LGA engages North Carolina travelers with provoking imagery, original content, and most importantly, an approachable voice and tone. No inquiry is too small for a thoughtful, earnest response from a trusted travel destination.

Recruiting Nicholas Sparks

Social Media

When the little coastal town of Beaufort was neck-and-neck for the title of America’s Coolest Small Town, we rallied the @VisitNC social media community – and even recruited North Carolina author Nicholas Sparks – to help get out the vote and clinch the win.

NCBeerMonth.com

Brand Identity | Website | Content Strategy

As the State of Southern Beer, North Carolina Beer Month was created to celebrate the craftsmanship of more than 100 breweries and craft beer destinations. NCBeerMonth.com showcases special beer-focused events, trip ideas and specials to inspire travel throughout the month of April.

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