LGA helped Visit North Carolina become one of the first destination brands to use the livestreaming app to showcase spots from Asheville to the Outer Banks.
As Belk’s public relations agency of record, LGA scheduled media interviews with renowned fashion designer Trina Turk and others during Charleston Fashion Week.
In 2014, the Carolina Panthers became the only team to ever win the NFC South Division back to back. This ticket renewal brochure builds on that momentum.
What if your vacation must-do list was hundreds of miles long and traveled across the entire state?
TV and online display advertising spending increased in Kantar Media’s annual report, a trend LGA Media Director Shawn Gordon says is mirrored regionally.
This social media campaign for Visit North Carolina channels Mary Boykin Chesnut, a real-life Civil War diarist, in a historically accurate, modern-day telling of life during wartime.
The responsive website and essence video highlight an address and commercial / retail amenities that offer a level of prestige seldom matched in the region.
LGA Senior Vice President Philip Tate, APR, Fellow PRSA, shares his thoughts on how content marketing and storytelling will evolve in 2015.
LGA helped frame the third-grade reading movement’s story with a communications strategy, logo, brand identify, website and media relations.
To highlight the 2014 Belk Bowl’s ACC / SEC matchup, LGA created two new TV spots asking fans, “Which side are you on?”
Kate Gaier from Time Warner Cable News takes an inside look at Belk’s e-commerce distribution and fulfillment center during holiday shopping season.
Project Life is a national effort to increase the potential pool of bone marrow and tissue donors by registering college students with a simple cheek swab.
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