Where do you find your inspiration?
I have worked with some very special and talented people during the years – especially our staff and clients – and that’s where I find my inspiration. They have been a true joy to work with and I feel blessed.
What do you wish people knew about your job?
I wish people knew how much we care about doing a great job for each client. We hold ourselves to the highest standards not only in the quality of our work, but also in being reliable, equitable partners to the clients we serve.
What’s the weirdest thing on your desk, and why do you have it?
I have a fairly expensive glass sculpture on my desk that is about 8 inches high and weighs 10 pounds. It's the shape of a Phillips screw and is titled "Screwed." In 30 years, only once have I felt a client was intentionally unfair to our company – and when I told a friend about it, she agreed, and sent me this sculpture. It reminds me every day how fortunate we are to have such a terrific group of clients who are always fair and do business the right way.
About Steve Luquire
“I went to an Atlanta Braves game when I was a kid and the program contained a quote from Braves manager Bobby Bragan: ‘If what you did yesterday looks big….you must not have done much today.’ This is one of the simplest, yet most profound business concepts you will ever come across, and I’m proud this is the type of attitude our LGA team members exhibit and embrace. We have a staff that is creative, people of action, people of character. And we know it is our responsibility and privilege to serve our clients in a very special way each and every day.”
Steve Luquire co-founded Luquire George Andrews in 1984, building the business from a three-person shop to one of the Southeast’s leading advertising, digital and public relations agencies. He maintains involvement in many aspects of the agency’s services, including branding, strategic counsel, public relations and new business initiatives.
Steve is devoted to LGA’s clients and understands that the company’s most valuable assets are the people who contribute to making LGA a special place to work. He has received the Charlotte Ad Club’s highest honor, the Silver Medal Award, and the Public Relations Society of America’s Infinity Award for representing the highest standards of character, career and service. He also has been listed in Charlotte Magazine as one of Charlotte’s 50 most influential leaders.
Throughout his professional career, Steve has remained deeply involved in his community and region. He currently serves on the boards of Teach for America, The Salvation Army, Novant Health Foundation, and most recently for very personal reasons began serving as vice chair of Project Life, a national movement to increase the potential pool of bone marrow and tissue donors by testing and registering college students with a simple cheek swab.
Steve is an ex-officio chairman of the North Carolina Partnership for Economic Development, past chairman of the 16-county Charlotte Regional Partnership, and was a founding member and vice chair of the Charlotte-Mecklenburg Police Foundation and a former executive board member of the Charlotte Chamber of Commerce.
Steve has a passion for sports that dates back to his involvement with Duke basketball during his high school years, and later serving as captain of East Carolina University’s soccer team his junior and senior years. He was the vice chairman for the 1994 NCAA Men’s Final Four in Charlotte, and managed LGA’s role as managing local partner for the 1994 Final Four organizing committee and the 1996 Women’s NCAA Final Four Championship. Steve currently serves on the executive committee of the Charlotte Sports Foundation, the organization that manages the Atlantic Coast Conference Football Championship, and also has been instrumental in the Belk Bowl and numerous other major sporting events.
Steve treasures his family, including his two grown children and four grandchildren. In 2014, Steve’s wife of 41 years, Vicki Luquire, passed away after a year-long battle with myelodysplastic syndrome. To honor Steve and Vicki’s extraordinary contributions to Charlotte 49ers Football, the UNC Charlotte athletics department named the press box after them in the newly minted Jerry Richardson stadium.