RSM Classic invite cultivates event interest, brand affinity

The RSM Classic, the PGA TOUR event hosted by Davis Love III at Sea Island Golf Club, starts today. Earlier this year, LGA created an invitation for the title sponsor and LGA client RSM to extend to its clients and prospects.

Recipients were top-level leaders within their respective companies, and it was important the collateral reflected both RSM’s brand idea – The Power of Being Understood – and the classic feel of the tournament. To deliver on those goals, LGA created a regulation-size, leather-bound yardage book that delivered a letterpressed ticket and also served as a keepsake.

It outlined exactly what each guest package included, highlighted the Sea Island Resort golf courses and showcased the beautiful views on the property.

The tickets could be interchanged depending on what portion of the event the recipient was invited to. A golf pencil was added so the invite could be used more effectively after the event as a yardage book.