Media Relations | Social Media
For nearly two years, we built excitement, drove sales, and cemented recognition of the 2017 Championship as an overwhelming success. Ongoing media pitching, a social media scavenger hunt and a successful media day with defending champ Jimmy Walker generated nearly 14,000 stories, 17.4 billion media impressions and $38.5 million in publicity value – resulting in tickets selling out faster than any prior year, hospitality sales smashing the previous record and attendance and merchandise sales reaching record levels.
Read the coverage:
Hospitality tents going fast for 2017 PGA Championship The Charlotte Observer