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American Tire Distributors

What We Did - Advertising, Public Relations

American Tire Distributors is North America’s largest wholesale distributor of tires and wheels, delivering unsurpassed inventory and service to independent tire dealers and other automotive channels.

Logo & Brand Strategy

Brand Identity

As the nation’s largest tire distributor, American Tire Distributors is continually growing and evolving to offer superior service to its network of clients. ATD needed to refresh its logo and identity to reflect the strong, modern and forward-thinking nature of the company.

“Parachute”

Print Advertising | Media Buying & Planning

Fast and frequent delivery helps dealers respond to their customer needs quickly and efficiently, sometimes even in the same day. This trade print ad, part of a campaign, features the well-known American Tire Distributors truck with a drag racing-like parachute. It quickly and simply communicates fast delivery.

“Warehouse”

Print Advertising | Media Buying & Planning

With fast delivery, the American Tire Distributors warehouse is an extension of even the smallest dealer’s shop. This trade print ad, part of a campaign, features a large warehouse attached to a small tire dealer communicating delivery is so quick dealers can essentially have a just-in-time inventory system.

Tread Town

Community Relations | Events | Media Relations

When American Tire Distributors wanted to memorably celebrate its anniversary, LGA created and helped launch Tread Town, a tire-themed playground whose foundation is made from recycled tires so children with and without disabilities can play freely and safely. The first was in ATD’s hometown, then other markets, portraying ATD and its Tire Pros dealers as heroes.

Read the coverage:
New park open to all abilities The Charlotte Observer
ATD Efforts Fund Inclusive Playground for Children Tire Review

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