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What We Did - Advertising

Founded in 1872, BB&T is the ninth largest financial holding company in the U.S., offering clients a complete range of financial services including banking, lending, insurance, trust and wealth management solutions.


TV Advertising | Media Buying & Planning

As a part of a rebranding campaign, this spot was developed to illustrate BB&T’s complete focus on its clients and showcase attention as the main product the bank offers. A series of vignettes invites the viewer to be part of people giving or receiving attention as a voiceover touts the value of undivided attention in our everyday lives. The end line, “All we see is you,” reinforces this differentiating BB&T promise to its clients.

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