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What We Did - Advertising

Founded in 1872, BB&T is the ninth largest financial holding company in the U.S., offering clients a complete range of financial services including banking, lending, insurance, trust and wealth management solutions.

“Everything in Your Hands”

TV Advertising | Media Buying & Planning

In this spot introducing U, BB&T’s new virtual banking product, we show a busy millennial walking down the street, using her smartphone to manage her financial life on the go. With clever animation we see her capture receipts, then send a person-to-person payment to a friend, while never being slowed down.

“Moments of Truth”

TV Advertising | Media Buying & Planning

This spot opens with relatable moments of anxiety in life – a big meeting, starting college, a difficult feat, signing a loan – and builds to celebrations of success. At the center of the story is a bank client, who sees the rewards of choosing BB&T.


TV Advertising | Media Buying & Planning

In this TV campaign, BB&T sought to shed light on the world of its Wealth clients. The lead characters in this spot are an entrepreneur and his son experiencing the benefits of a strong relationship with the financial partner that continues to share more than 140 years of knowledge and insight.

“Next Level”

TV Advertising | Media Buying & Planning

An up-and-coming executive moves into a corner office, and needs the advice and guidance of her BB&T financial professional more than ever. This spot was part of our BB&T Wealth TV campaign, focusing on the clients who find themselves moving in a brighter financial direction with BB&T sharing knowledge at every step of the journey.

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