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BB&T

What We Did - Advertising

Founded in 1872, BB&T is the ninth largest financial holding company in the U.S., offering clients a complete range of financial services including banking, lending, insurance, trust and wealth management solutions.

“Attention”

TV Advertising | Media Buying & Planning

As a part of a rebranding campaign, this spot was developed to illustrate BB&T’s complete focus on its clients and showcase attention as the main product the bank offers. A series of vignettes invites the viewer to be part of people giving or receiving attention as a voiceover touts the value of undivided attention in our everyday lives. The end line, “All we see is you,” reinforces this differentiating BB&T promise to its clients.

“Birthday Party”

TV Advertising | Media Buying & Planning

As a part of the same campaign, this spot was developed to showcase how BB&T is completely focused on its clients. A couple prepares for their child’s first birthday party and illustrates that no matter where you are in life, BB&T can help you live your best financial life.

“Dentist”

Video

This video was developed for use on social media channels as part of the “All We See Is You” rebranding campaign. Using a lighthearted and relatable tone, we illustrate a dentist office’s need for BB&T’s small business services.

“Mobile Check Deposit”

Video

This social media video, part of the “All We See Is You” campaign, highlights BB&T’s mobile banking app and how different generations are using it.

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