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Blum

What We Did - Advertising

Austria-based Blum is a world-renowned high-end cabinet hardware manufacturer known for the smooth and effortless motion of its advanced opening and closing systems.

“Handleless”

Print Advertising | Media Buying & Planning

With a touch-to-open and soft close motion, Blum’s Tip-On Blumotion is one step closer to perfecting motion. This ad demonstrates how consumers can have a 100 percent mechanical solution that creates a clean, aesthetically-pleasing look by eliminating the need for drawer pulls.

“Water Glass”

Print Advertising | Media Buying & Planning

Listening to its customers, Blum raised the bar when designing its newest drawer runner system that allows for more interior space. The water glass visually demonstrates how LEGRABOX achieves this customer request by increasing the volume of the drawer without increasing its overall size – a feat that seems almost magical.

“Guitar”

Print Advertising | Media Buying & Planning

This ad speaks to the power of TANDEM plus BLUMOTION, Blum’s top-selling brand of drawer runners. The uniqueness of the tiger wood and the fingertip tuning in the guitar image attracted the attention of cabinetmakers and reinforced Blum’s “best to market” mentality.

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