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Carolina Panthers

What We Did - Advertising

Based in Charlotte at Bank of America Stadium, the Carolina Panthers are one of only 32 NFL teams. They became the league’s 29th expansion team in 1993 and began play in 1995. Though they represent both North and South Carolina, their fans “Keep Pounding” all around the world.

Keep Pounding “Big Game”


This :90 short film is another in the Keep Pounding series for the 2016 season. Coming off last year’s historic season – Carolina Panthers players, coaches and fans are all ready for the big game.

Keep Pounding “Rally”


This :30 TV spot rallies fans of the Carolina Panthers together around the battle cry to Keep Pounding.

Keep Pounding “One Goal”


This two-minute short film reminds Carolina Panthers fans, players, coaches and staff that it’s not about resting on past accomplishments – it’s about giving your best a rematch. And – one play to the next, one yard to another – to always Keep Pounding.

Keep Pounding “Play by Play”


This :30 TV spot rallies Carolina Panthers fans, players, coaches and staff around focusing on the goals ahead – one second, one play, one game at a time.

Outdoor Posters


As fans rallied around the team for the home field advantage and playoff games in Charlotte, several huge #KeepPounding banners were developed and displayed by construction cranes. Also visible all around uptown Charlotte were bus shelter posters, digital outdoor and newsstand displays.

Ticket Renewal Brochure


Carolina Panthers players took off their helmets and let fans see more of them in the 2015 season ticket renewal brochure. The message of pulling together and the rally call of “Keep Pounding” help evoke emotion among season ticket holders to continue the team’s home sellout streak.

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