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North Carolina Parks

What We Did - Advertising

Weekends have become days filled with errands and obligations. So much so that people are immersed in things like laundry and TV instead of scenic beauty and fun. With so many national and state parks across North Carolina, this campaign reminds residents and visitors to reclaim their weekend and spend it outdoors.

“Alone Time”

TV

Instead of wasting time sitting on your couch, you could be hang gliding over Jockey’s Ridge State Park. This spot, targeting in-state residents, serves as a 15-second reminder to reclaim your weekend and immerse yourself in the beauty and fun of North Carolina.

“Binge Climbing”

TV

Binge climbing at Hanging Rock State Park beats binge watching TV any day. This spot, targeting in-state residents, serves as a 15-second reminder to surround yourself with the epic beauty of North Carolina and reclaim your weekend.

“Reclaim Your Weekend”

Print | Outdoor

Using traditional park signage, we changed the names of state and national parks in North Carolina to messages of procrastination — reminding residents to reclaim their weekends.

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