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North Carolina Tourism

What We Did - Advertising, Digital

Visit North Carolina represents North Carolina – the country’s sixth most-visited state – across the U.S. and the world, inviting visitors to experience the scenic beauty and deeper connections found here.

“Beauty Here”

TV Advertising | Media Buying & Planning

Our new brand spot TV reminds travelers of the striking and disarming beauty North Carolina has always offered. When we set out to create this work, we decided not to follow traditional conventions. Instead the commercial takes a more intimate look at the state’s core attributes, allure and uplifting spirit.

Fall is Fun in North Carolina

Experiential Event | Video

How much fun is fall in North Carolina? So much, we took a massive pile of leaves and shared it with Greenville, S.C. This experiential event surprised and delighted hundreds on the day of the event as well as more than 167,000 fans later through Visit North Carolina’s social media channels.

#NCFallOfFame

Social Media

With a unique vibrancy of color and life, fall in North Carolina is legendary. The #NCFallOfFame is a showcase of user-generated photos that best represent our amplified fall beauty. The season’s best photos are officially inducted into the North Carolina Fall of Fame.

“Beauty Amplified”

Print Advertising | Media Buying & Planning

People aren’t the only ones drawn to North Carolina for its diverse geography and scenic beauty. Unique settings and events in the state have also been captivated. This evolution of the Beauty Amplified print campaign highlights distinctive attractions in North Carolina and explains why things can’t help but be held here.

VisitNC.com

Website | Content Strategy

As the state’s official travel planning website, VisitNC.com aims to engage potential visitors and inspire them to plan a trip to North Carolina. Its responsive design puts an emphasis on visual inspiration and the mobile experience and features vibrant, sharable content organized the way users search for it.

Capturing Online Conversation

Social Media | Content Strategy

LGA creates two-way conversations with North Carolina travelers using provoking imagery, original content, and an approachable voice and tone. This strategy paid dividends in 2016, earning Visit North Carolina a record level of engagement on Instagram and other key channels and driving a 70 percent increase in social media traffic to the VisitNC.com family of sites.

The Mary Chesnut Project

Social Media

Did you know the troop surrender that ended the Civil War happened in North Carolina? No? You’ve just identified our challenge. This award-winning Tumblr and Twitter campaign commemorated the 150th anniversary of the end of the war and highlighted present-day sites, tours and reenactments by channeling the astute observations of Mary Boykin Chesnut, a real-life Civil War-era diarist, in a historically accurate, modern-day telling of life during wartime.

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