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PURPLE by National Gypsum

What We Did - Advertising, Digital, Public Relations

National Gypsum’s PURPLE drywall products provide unparalleled resistance to moisture, mold, mildew, scratches and dents, improved indoor air quality and can even reduce the noise heard between rooms.

“PURPLE Walls Are Ready For Life”

TV Advertising | Media Buying & Planning

National Gypsum continues to focus on the end user with its PURPLE drywall products. For the brand’s second national TV spot, we helped communicate the ultimate benefits of high-performance drywall. Now consumers don’t have to worry because their drywall can stand up to everything life can throw at them. The spot aired on HGTV and DIY Network in conjunction with National Gypsum’s sponsorship of the new season of Blog Cabin in which the product is prominently featured.

“Doberman Inferno”

Print Advertising | Media Buying & Planning

The construction world can easily lose sight of consumers and their needs. To complement National Gypsum’s direct-to-consumer strategy, these print ads targeted contractors to help them understand the benefits of PURPLE high-performance drywall and ultimately think like end-users.

AskForPURPLE.com

Website | Content Strategy

As the hub of the Ask For PURPLE campaign, AskForPURPLE.com aims to both inspire and inform homeowners about all their walls can do. It was designed with second-screen visitors in mind, offering the DIY Network audience a seamless transition from traffic-driving TV spots, sponsored content and banner ads.

PURPLE Social Media

Social Media | Content Strategy

With Facebook, Twitter and Pinterest, Ask For PURPLE meets homeowners where they’re already spending time online, creating conversation about home remodeling, wall projects, and of course, all things purple. Organic efforts are complemented with social media advertising to position the brand as the premier voice of drywall in social media.

Convincing Homeowners to Ask For PURPLE

Media Relations | Media Training

LGA used DIY Network’s Anitra Mecadon to tell homeowners walls and what they’re made of are important and they’re not all the same, highlighting the benefits of National Gypsum’s PURPLE drywall in media coverage nationwide. The launch campaign generated 153 million media impressions.

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