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RSM

What We Did - Advertising

Formerly McGladrey, RSM is the nation’s fifth-largest accounting, tax and consulting firm and the leading provider focused on the middle market. With offices in more than 110 countries, the global network of audit, tax and consulting advisors are now unified with one name and one brand.

“Gauntlet” :60

TV Advertising | Media Buying & Planning

As a part of a global rebranding campaign, this spot was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM.

Airport Takeover

In-Market Activation

To solidify RSM’s status as the nation’s fifth largest audit, tax and consulting firm and the leading provider focused on the middle market, we did an airport takeover in the international sections of Dulles and Reagan airports in Washington, D.C. The work focused on the global reach of the RSM brand and included large duratran posters, mobile charging stations and escalator wraps.

“The Power of Being You” Video Series

Video

This recruitment video series features several RSM employees whose individual backgrounds and experiences help power the unique insights that strengthen RSM and their clients. Illustrations and animations help tell their one-of-a-kind stories while encouraging other talented recruits to join the RSM team.

RSM Classic “Yardage Book” Invitation

Collateral

Designed as a functional invitation for the RSM Classic, a charity golf tournament in Sea Island, this regulation size, leather-bound yardage book delivered an event brochure as well as a letter-pressed ticket to top-level executives. This keepsake included details about the resort, what each guest’s package included as well as a branded golf pencil.

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