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RSM

What We Did - Advertising

Formerly McGladrey, RSM is the nation’s fifth-largest accounting, tax and consulting firm and the leading provider focused on the middle market. With offices in more than 110 countries, the global network of audit, tax and consulting advisors are now unified with one name and one brand.

“Gauntlet” :60

TV Advertising | Media Buying & Planning

As a part of a global rebranding campaign, this spot was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM.

RSM Classic Invitation

Collateral

This invitation for the RSM Classic, an official PGA TOUR event in Sea Island, was delivered in a magnetic close box with the feel of seagrass and driftwood. The booklet has a blind embossed cover of the Seaside and Plantation course maps while the custom event ticket rests on a piece of putting green surface.

Airport Takeover

In-Market Activation

To solidify RSM’s status as the nation’s fifth largest audit, tax and consulting firm and the leading provider focused on the middle market, we did an airport takeover in the international sections of Dulles and Reagan airports in Washington, D.C. The work focused on the global reach of the RSM brand and included large duratran posters, mobile charging stations and escalator wraps.

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