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Snyder’s-Lance

What We Did - Public Relations

Snyder’s-Lance, the maker of innovative better-for-you and premium snacks, is one of the largest salty snack manufacturers in the United States.

Agency of Record

Public Relations

As Public Relations Agency of Record for Snyder’s-Lance and three of its iconic brands – Snyder’s of Hanover, Lance and Cape Cod – we integrate our programs with advertising and social media to maximize results.

Home Run on National Pretzel Day

Media Relations | Influencer Outreach

We amplified Snyder’s of Hanover’s new Pretzels, Baby ad campaign on National Pretzel Day to reach 125 million people through publicity, partnerships with baseball players on Twitter, product pack deliveries to influencers, street-team sampling and banners flying over major cities.

Positive Corporate Publicity

Media Relations

Our corporate PR efforts for Snyder’s-Lance generate ongoing trade and business coverage that showcases the company’s product innovation, community support, thought leadership, commitment to sustainability and passion for snacking.

Connect with Consumers Wherever They Are

Media Relations

Every snack has multiple stories to tell about new products, manufacturing, tips for finding the right snacks for kids, recipes and more. Our PR strategy focuses on telling those stories to connect with consumers wherever they are, and ultimately helps build an affinity for Snyder’s-Lance brands.

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